The Difference between a video production company and a marketing agency

This is a question that comes up fairly often, especially when a business is looking to invest more into their marketing. While a video production company and a marketing agency often work together, they don't necessarily do the same job.

A marketing agency is typically focused on the bigger picture. They help you figure out who your audience is, where you should be advertising, what your messaging should look like, and how your marketing efforts all work together. Their goal is to help you build a strategy that brings in new business.

A video production company is focused on creating the content that supports that strategy. Whether that's a company overview video, customer testimonials, executive interviews, social media content, or event coverage, our job is to produce videos that reflect the quality of your business and help you communicate your message.

One thing that people don't always realize is that you don't have to choose one or the other. Some of the best projects I've worked on have involved both a marketing agency and a video production company. The marketing agency helps determine what content needs to be created, and the production company brings those ideas to life.

That being said, not every business has a marketing agency, and that's perfectly alright. A good video production company should still take the time to understand your business before production begins. What are you trying to accomplish? Who are you trying to reach? Where are these videos going to be used? Those are all questions we ask before we ever pick up a camera.

In the end, it really comes down to what you need. If you're looking for someone to build your overall marketing strategy, a marketing agency is probably the right place to start. If you're ready to create professional video content that supports your business and your marketing goals, then a video production company is likely the better fit. If you're not sure which direction to go, we here at Richie Media would be happy to answer your questions and help you determine what makes the most sense for your business.